Quit Games : The (fake) reality game show, where nicotine plays you.
Teenagers will do literally anything to avoid being cringe.
So, we let nicotine embarrass itself, through a culture-defining form of content teens already crave: reality TV.
Student Capstone
With a real reality tv show, fans share clips and stills from the show online, and that content gets so big it reaches mainstream culture. We set out to do just that, but skipped a step - instead of shooting a whole reality show, we only produced those super sharable clips - teasers, trailers, and highlights.
