Throw it Forward

Baseball’s for boys? Yeah, right!

Girls need to know they’re valued in the sport, too. So we got hundreds of fans, players, and baseball stars to share words of encouragement for girls who love the game, through the ultimate symbol of value in baseball - signed balls.

To support our new Throw it Forward campaign we revamped the Baseball for All home page, and built out a brand new subpage, the Create Your Ball page, to help users sign and share digital baseballs. We also built out a page displaying all the signed digital baseballs - the Hall of Baseballs for All.

Campaign results
60% increase in site sessions, 34% increase in users, 30% increase in Instagram views and 45% increase in interactions.