Throw it Forward

Baseball’s for boys? Yeah, right!

Girls need to know they’re valued in the sport, too. So we got hundreds of fans, players, and baseball stars to share words of encouragement for girls who love the game, through the ultimate symbol of value in baseball - signed balls.

UX Writing

To support the new campaign we revamped the Baseball for All home page, and built out a brand new subpage, the Create Your Ball page, to help users sign and share digital baseballs. We also built out a page displaying all the signed digital baseballs - the Hall of Baseballs for All.