Quit Games

Insight: Teens will do literally anything to avoid being cringe.

Idea: Through the ultimate form of cringey content - reality TV clips and memes - we’ll show teens the true cost of nicotine, is their reputation.

Introducing, Quit Games. The fake reality tv show, where nicotine plays you.

Teaser Clips

With a real reality tv show, fans share clips and stills from the show online, and that content gets so much engagement that it reaches mainstream culture. We created content designed to go viral in the same way, but skipped a step - instead of shooting a whole reality show, we only produced those super sharable teasers, trailers, highlights, and memes.