Stick with The Original
Insight: Our social feeds and grocery aisles are crowded with fad protein-added products that leave us underwhelmed, and unsatisfied.
Idea: Ditch the protein fads for classic chicken.
Paid In-Feed Posts
Story Post
On National Protein Day, we even poked some fun at brands with protein-added products - including the Barilla Protein + Pasta, Protein Pop Tarts, and Starbucks Protein Coffee.
Poking Fun at the Protein Pretenders
CD: Mike Hanley
Senior CW: Scott Beir
AD: Dahlia Nin
AD: Hannah Buchanan