Nosestalgia
Gold Crowbar Award
Insight: Scent is one of the most powerful triggers of memory, and certain scents are universally nostalgic - like waxy birthday candles, and fresh cut grass.
Idea: Polaroid film packs that arrive pre-scented for common, but special memories - like birthdays, beach trips, and parties.
AD: Me! I friggin made this in photoshop, *not AI! it’s far from perfect but I am proud
