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A Tony's for Trying | Tony's Chocolonelys
BRONZE CROWBAR WINNER
Millennials, the participation trophy generation, are parents now. They still deserve praise for just trying their best, even when they fail.​​​
Awarding parents just for being parents.
To launch, we'll identify millennial parents at the actual Tony Awards. We'll ask about their families, probing for parenting fails.
They'll be the first to receive a chocolate Tony's Award on the red carpet.
We're sending VIP Tony's awards PR mailers to parent influencers.
Enter @momchats & @dadchats. They've built a following enjoying sweets together and sharing parenting fails with their fans.
We know they'll appreciate a Tony's for Trying.
CW: Allie Van Rossem, AD: Maggie Dobra
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